Mitchell's thoughts, photos, etc.

Dan’s Attacked With Moldy Bread

Jerry and Gili were playing quietly. Gili was getting bigger. Jerry watched over her. She was strong. She still loved her milk. Sarah and David Benjamin were eating their baby food. Anat was briefed on their superpowers. She was ready. She expected her day with the twins and her kids to be relaxed.

The Drop on the Cyclone, Luna Park, Brooklyn, NY

She played Bauhaus the Cure in the background. She understood the kids would listen to whatever they wanted when they got older and developed an appreciation for music. But she wanted to push them towards goth. Who wouldn’t?

Anat was working on her taxes. In a switch from his usual beat of Staten Island’s south shore, Dan was out in the frigid weather patrolling Coney Island undercover. His expertise was required. Nothing unusual was happening. The Coney Island Polar Bears were in the water. People were eating hot dogs in Nathan’s, and parents took their bundled-up kids to the NY Aquarium. It seemed like a normal winter day at the beach. He texted Anat he’d be home in about two or three hours and asked if she wanted him to pick up pizza from L&B Spumoni Gardens. Of course, she said yes. Saying no would be criminal.

The polars bears were exiting the water. Near the Cyclone, some kids were goofing off. But nothing Dan had to address. As he walked back to his car, he noticed a tall girl, about 18 or 19, wearing a stained blue sweatshirt with the name “Christy A.” running down both sleeves. She was taunting some of the other kids. Dan figured it was just a group of kids goofing off. He didn’t see it as a threat. Until he saw moldy, stale bread flying at some of the kids. One piece clocked a girl in the head. She fell. He raced over to her to see if she needed help. Bread with larvae was flying everywhere. He saw Christy A. shooting it out of her mouth and hands. He yelled at her to stop. She started to jump up and down. Pieces of bread almost nailed him in the throat. Christy’s hair was fire red, as was her face. He pulled out his weapon and fired three shots. All were knocked down by bread.

Christy raced toward the subway station. Dan chased her. She nailed him in the eyes. He temporarily lost his vision. She hopped on the F line. She did tap her OMNY card. At least she didn’t jump the fare.

Dan immediately texted Anat. You’d think he would have texted the Coney Island Precinct that is in the subway station at Stillwell Avenue. He knew this was something that Anat and her “family” would handle better.

Does Constantly Checking Your Email Give You Peace of Mind?

Or Does it Drive You Crazy?

By Mitchell Slepian

I remember back in the day, when you couldn’t check your email on your phone or by logging in on another computer. You had to check it on the computer you normally used. Years ago, my sister and I shared an email address. I figured out how to check it from other computers. I would log on and email her. She got a little nervous and scared. She had no idea how I was doing this. Of course, I explained everything. But I had fun for a day or two.

I remember when I was at a PR firm and on a Friday, booked the CEO (Scott D. Cook) of the company I was representing (Intuit) onto CNBC. He was supposed to be on the following Monday. I was in NYC, and Cook was in Mountain View, Calif. The producers were working out the final details. They, a coworker, and I left each other voicemails all weekend. We were checking nonstop. Monday came around, and we worked everything out with Cook’s executive assistant and he did a great interview.

These days, all we would have to do is send a few emails or texts, and everything would be set. In some jobs, you need to constantly check your email. But the question I would like to raise is: how much checking is too much? Do you check immediately before going to bed and as soon as you wake up? Does it kill when you need to turn your phone off during Broadway shows, the New York Philharmonic, and operas? When is checking excessive? Can you sit through dinner with family and friends without logging on?

The best part is that most of the time, all your emails come from your project management applications, such as Basecamp or monday.com, letting you know the web update is live or that edits have been made to a document. Oh, and there are sales pitches for things your company will never need. Or people reaching out to you to forward their resumes to HR. These people are not people you know. They are just spamming everyone they can secure an email address for.

For the record, before I sat down to write this, I was at the gym. My workday was over. I was doing some core work and checked my email. On the super-long train ride into work that morning (due to a stalled train at a major station), I held back from checking and kept reading “Remain in Light” by Chris Frantz. I tried my best to stick with the book on my Kindle and not try to live that wildlife by checking my office’s email. I even skipped checking my personal email accounts. I have too many of those.

Bottom line, I think it’s fine to check it in moderation. But I always remember that the email you’re waiting for, or think is coming will probably come in due time.

Never Turn Away a Volunteer

Always Make Sure You Have Work to Give Them

By Mitchell Slepian

I have been volunteering since I was very young. Work includes community groups, political campaigns, religious institutions, and my building’s board. I am still involved with a few groups. I chair one.

Volunteers are the lifeblood of organizations. Volunteers come in all shapes and forms. Some have limited time. Some have lots of it. Sometimes some have too much time. But we make sure we use all these people.

I remember working on political campaigns, and the so-called experts come in, volunteer, and tell you how they are running for political office and plan to start with the U.S. Senate. Sure, things like that can happen. But realistically, it does not. Volunteer coordinators sit and listen to all of this. We do our best to build a rapport with all our helpers. Some give money besides their time. Some are only in play because of how much money they can give.

No matter what, all these people are important. They have something to give. These folks all want to give back. The most important thing is to recognize that and make sure you have work to do. I remember days in volunteer offices when people would come in after we just wrapped up sorting out a big mailing. We had everything ready to go to the post office. We were almost done for the day. But people came when they had time. So, we found work for them to do. Sometimes it was as simple as asking them to check the mailing project we sorted or double-check the alphabetizing of lists.

The people were giving back, and we saw the smiles on their faces. They felt they were contributing. Several people thanked me when they left for giving them the time to help the organization. It feels great to see people wanting to contribute and enjoying themselves. Some of the groups I used to help regularly aren’t as interested in having people work for them anymore. It is a turnoff.

Bottom line, never turn away a volunteer and always make sure you have something for them to do.

Marc and Alana React

By Mitchell Slepian

The new parents took their children home. Alana fed them. Marc was pondering. On the ride home, the two discussed what they created. They knew their offspring would have powers. But never in their wildest dreams did they think their powers would be off the charts. Marc watched Alana’s video again. He was concerned about what would happen when the kids were playing with other children and might get annoyed, or if a kid picked on them. Would they be like Dr. Robert Bruce Banner and Hulk out? How would they teach them to use their powers only when needed? Marc and Alana never used theirs unless necessary. Anat did when she first became powerful and was evil. Once she turned, she was low-key. The twins could be a problem.

Alana put the kids in their respective cribs and sat on Marc’s lap. She brought him a glass of Chenin Blanc. She had her own glass. This was from a bottle she purchased at City Winery. It was not from her superpowers. She usually fought with red wine. But mixed things up to make it interesting. The two started kissing. The kids started to cry, and they got up to see why.

They were relaxed when they saw the babies were just being kids. They should be full. A quick diaper check said all was clean. In their minds, the two children were plotting their next episodes. They had no idea how strong they were. They thought what they did to Jay was normal. It was self-defense. Jay did attack them and tried to hurt their parents. In their young minds everyone was like them. Sadly, that’s not the case.

Respect – Has it Changed? Does it Still Exist?

By Mitchell Slepian

No, I am not talking about Aretha Franklin’s tune. Years ago, I worked for someone who, when it came to politeness and respect for others, had it down to a science. I remember in elevators, he would always wait for everyone to exit, especially the women. He held the doors for everyone and helped people with their coats and into their chairs.

I haven’t heard from him in a few years. But I doubt things have changed. His dad, who is long gone, was similar. There was a great scout leader who passed away a few years ago; he was an example of respect, particularly toward our campgrounds. We’d walk around the camps, and whenever he saw garbage, he’d pick it up off the trails. He’d be upset it was there. He taught us to keep our sites clean, and when we saw trash, we cleaned it up and disposed of it properly.

I try to follow their steps. But I have found that in today’s world, simple respect is gone. A few weeks ago, I was entering the gym. It was pouring outside. I saw a person dragging their heavy gym bag at the door and trying to exit. I held the door for her. She stood there for the next several minutes texting away. This has happened a few times—the same thing in elevators and at the doors of our office buildings.

Cell phone addiction has cramped respect. People are too interested in seeing their friends’ latest memes or social media posts. But I think it was happening slightly before people’s best friends became their iPhones. The trails of the places I hike are getting dirtier, and less people are wiping down machines in the gym after they finish using them. The list goes on.

More respect equals better productivity. People will likely be more motivated and happier.

When a Tour Group Becomes a Family

By Mitchell Slepian

About a month ago, I came back from a tour of Sicily. I was there for about two weeks. I did start my tour solo, as I arrived a few days before the tour officially kicked off. I saw a lot before I met my new “family.”

I went to the conference room in my Palermo hotel, and we walked over to a nice restaurant. I sat with some people that I wound up eating with several more times. I was solo. There was one other solo traveler. I was the tour photographer. I wasn’t hired for it. It’s just that I was one of only two out of 45 people shooting with a traditional camera v. a mobile device. I was using a Nikon Mirrorless 7.

Sicily is beautiful, I became friends with nearly everyone. Of course, the people originally from Brooklyn and the Bronx were the best. Most people recognized I was from Brooklyn as soon as I started talking. That makes me proud. No other place has the Cyclone, the original Nathan’s, the Brooklyn Museum, and fantastic pizza. Sicily’s pizza is better. Way better. For the record, so is Milan’s.

Everyone on the tour was excellent. Yeah, we had some people that I thought were children of the corn. But we all got along and had a great time. We had a WhatsApp group during the tour run by our guide. She was the only one allowed to post.

Most people wanted to see each other’s photos. Someone made a WhatsApp group for us to use once we got home and went through our shots. It took me a few days to edit with Photoshop. But I posted as I edited. For the next few weeks, we swapped our photos and memories. We all commented. I am happy to say people loved my images. We are in a new year and still chatting.

I look forward to my next tour. I hope I can make a new family.

What’s the Best Way to Communicate: email, social media or texting?

By Mitchell Slepian

Email has been mainstream in business since the 1990s. As we know, we now have too many other ways to communicate, including but not limited to social media and texting. Remember faxing? Or snail mail? Both are still in play.

As a chair of a community organization and a volunteer in a few others, we generally communicate our business via email. Several of us who are friends often have our own discussions via chat. But all official business is done via email.

We have members who do not have email. They do not have computers. Some are senior citizens. But before we toss in the age factor, I have worked with people in their early 90s to create PowerPoints and run podcasts. They had no issues. Yes, I worked with people much younger who had no clue how to use email or other communication methods. So, age is just a number.

About two weeks ago, it snowed in New York City. It hampered some events. One started at 7:30 a.m. ET. The other was supposed to begin at 9 a.m. ET. We wound up combining our groups. This recent storm was not the first time we have had to take that course of action. It will not be the last. We early birds sat around, and the folks from the later-starting group wandered in. Both groups have their latecomers. Snow delayed some of them even further. A day or two later, I suggested that when we know the weather will not be good, we send an email and make a robocall to let people know we are combining. Several people blasted this idea, saying some people don’t have email, and others don’t want to be bothered by a robocall. I made the case that email has been in play for a long time and that the call was coming from a number we all know. It should not register as a potential spam call, as carriers like to say.

I know people who text to landlines. I still have one. The texts usually arrive in gibberish. As chair of my group, generally start meetings (which are traditionally on Zoom, that’s another issue), reminding people you need to text their cell phones. Some folks love Facebook Messenger. Unfortunately, they do not realize Messenger works on Facebook. Many don’t know that you cannot email Gmail or send SMS messages from Messenger. Don’t get me started on WhatsApp. I think it works great and has its place.

Before I was chair, I was corresponding secretary. I created a form for people to send me via email when they donate. I can take their contact information off it and generate thank-you notes to distribute via email and traditional mail. It is still lovely to receive a personal, warm thank-you note in the mail. One of my chairs used to mail me handwritten notes with donor information. Sometimes he would wait weeks, and I’d get an envelope with 30 or 40 scraps of paper with contact information. This issue severely hampered our program.

The question has always lingered in my mind: What to do? I continue to use email and will call people. But the question will always linger on how to reach everyone.

Guidance – How it Can Help

By Mitchell Slepian

Guidance can help all of us. It opens our minds. Recently, I spent some time in Sicily. Book your flight. It will be a rewarding experience on all levels – culture, dining, fashion, history, sites, and more. Much more.

On the tour, we had several local guides. One stayed with us for about three days. She gave us a hands-on tour of Mt. Etna, the archeology museum, ruins and the Roman theater. She was a fountain full of knowledge. We first met her at the archeology museum. Keep in mind, I am a member of nearly every museum in NYC and the Smithsonian (which has a few venues in NYC).

As we got off the bus and walked out of the museum, I thought, why can’t I do this myself? I do this once a week at home. One thing I did take into consideration was that, at this venue, none of the exhibit descriptors are written in English.

As soon as we walked into the museum, I started learning from my guide. Our guide taught us so many things. We were looking at the Sicilian people’s contributions to water and wine jugs, their creation of safety pins, and cooking equipment. She explained what was going on during the timeframe leading up to the creation of these items.

Listening to her, I realized I must look at museum displays a little differently. She gave a shout-out to the Sicilian art at the Metropolitan Museum of Art. She spent some time there a few years ago. I was there a few days ago and asked where the exhibits were. I found them. I learned so much more about Southern Italy’s culture than I ever would have on my own. I am now on the path to learn and appreciating it more. So, never underestimate the power of a good tour guide. They can open ancient worlds and teach you how some of what happened affects what’s going on in today’s world.

The Infants React

Jay was still shooting glass at the infants. Marc and Alana were providing cover and taking the hits. It didn’t hurt. Thankfully, most people were stuffing themselves with bagels and lox. No one noticed the kids were under attack. Everyone was too busy eating.

Marc and Alana looked at each other. They knew one of them had to socialize with their family and friends. They both should be doing that. They should be sitting proudly with their beautiful children. Of course, that wasn’t the case. Dispatched to the crowd after losing rock, paper, scissors, Marc began chatting with his and Alana’s parents. They wished the two would wed. But they knew that’d never occur.

Alana turned around for a second to scout out the room. She was ready to unleash wine. As she turned back around, she saw the kids smiling and watched their eyes blink like crazy. She heard them breathing a little heavier. Suddenly, Sarah rolled over and turned into a serpent. She slithers over to Jay and is about to unleash her venom. David Benjamin turned into a whale. The twins in their new forms looked at each other. They then stared Jay down. He flung glass at them. Sarah whipped it back at him, while David Benjamin opened his mouth, displaying his sharp teeth. Jay tried to retreat. Tried he did. David Benjamin whipped his small but powerful tail around and smacked him in the head. At the same time, Sarah released venom into Jay’s leg. Jay hobbled out of the shul. Alana stood in awe of her kids. She needed to show Marc the video she just shot on her iPhone. But first, she had to wait for the kids to turn back into cute little infants.

The Annoying Things PR Pros Get Stuck With

Think Them Through and Realize How Important They Are

By Mitchell Slepian

Every job has its exciting stuff. Every job has its why am I stuck with this? Sometimes, the latter is what grows your metrics and ultimately your organization’s revenue or reputation. I am sure Hall of Famers like Derek Jeter and Mariano Rivera found specific training or other drills annoying. But they did it, and they have five rings to show for it. I wish they had more.

Back to the real world. We all love it when we score a hit on Dow Jones Newswires, a key industry trade, or when your Instagram and LinkedIn posts are hitting record views and have positive comments. Then there is managing the communication team’s email box. We all know that’s the overloaded inbox with requests from reporters, analysts, and event producers who want your CEO and CFO to speak at a leading industry event. We jump on those. Then there are the customer emails complaining. In your mind, you wonder, why didn’t they contact customer care? Maybe they did. Perhaps they never heard back or weren’t pleased with the service.

We get emails from people asking you to buy batteries, hamburger patties, insurance, or to see if they are related to you, and wonder what discounts you can give them. I am sure you’ve received the queries from people whose parents or grandparents worked for or were involved with your organization. Maybe they contributed money for fundraising campaigns or held leadership roles.

When I was in the internet telephony world, people emailed the PR Team’s mailbox every day. Rarely was it a reporter. They knew how to find us. One guy called me and tried to get me to buy his battery backup system. He said that if our network went down, his company would save us, and he was the only one who could. I directed him to our website, which explained our procedures for network outages. They had to be on our site. People purchasing our service needed to know the system worked. He said he never checked our site. I remember saying something along the lines that you probably should research the company you’re asking to spend six figures on before cold calling. He hung up.

I often get emails or calls from people whose now-deceased grandparents made donations to the organizations I volunteer for or work for. They want to know whether the plaques with their names are still hanging or whether the rooms dedicated in their honor are still in use. Often, they tell their children about the nice things their family did.

Many of us do not consider this public relations. But it is. When you take the time to listen to these people or work with those at your company or volunteer organization to get them the answers they need, it goes a long way. They are happy and will write positive comments on your social media feeds, buy more of your products, make donations, and come to events. Sometimes the annoying things are what help you grow.